We restructured the website around clarity and action, starting with a direct hero message and two primary calls to action that guide visitors to either donate or join as a volunteer. From there, we anchored the positioning with a simple three-pillar statement and built a clean narrative flow that explains the mission and focus in plain language, without overwhelming the page. To strengthen trust, we highlighted the founder’s story and motivation, and kept the volunteer experience lightweight with a dedicated page and a minimal form to reduce friction.