select work
Strategy, design, and performance
2025
Hightlights
The Problem
The website needed to feel premium and credible while clearly explaining what USMI does, who it serves, and why it’s different. It also had to showcase the roster and services without losing momentum—making it easy for athletes, brands, and media to reach out.
The Solution
We structured the experience to feel modern and trustworthy, starting with a clear above-the-fold message and a simple narrative that explains what the agency does and who it serves. From there, the flow brings credibility forward by highlighting athletes and key moments before expanding into a complete services story—covering representation, negotiations, brand support, financial guidance, and athlete development. To reinforce ongoing visibility, we integrated a spotlight/news layer and social touchpoints, while keeping contact straightforward with clear entry points for athletes, brands, and partners to reach


